Strategic innovation portfolio management
نویسندگان
چکیده
منابع مشابه
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Disclaimer and Permission to Use This document is a part of the above-titled publication, and is provided in PDF format for educational use. It may be copied and reproduced for personal use only. For all other purposes, the APO's permission must first be obtained. The responsibility for opinions and factual matter as expressed in this document rests solely with its author(s), and its publicatio...
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This paper discusses the importance and need of incorporating technology and innovation strategy into business strategy to achieve overall competitive advantage for the company. The use of technology and innovation in value creation system is highlighted in a way that it plays a pivotal role in productivity, economic growth, increasing wealth in socioeconomic environment, and evolution of entir...
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ژورنال
عنوان ژورنال: Marketing
سال: 2015
ISSN: 0354-3471
DOI: 10.5937/markt1504252s